Is Your Reputation Costing You Business?

Is Your Reputation Costing You Business?

The song says, “I don’t give a damn ‘bout my bad reputation.” Those lyrics sounded fun and rebellious when Joan Jett sang them but taking that attitude when it comes to your online reputation can be disastrous to your business.  Not caring about your online reputation...
How to Turn Your Fans and Followers into Paying Customers

How to Turn Your Fans and Followers into Paying Customers

You’ve got a big following on social media.  So what?  Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential...
Do’s and Don’ts for Marketing During a Pandemic

Do’s and Don’ts for Marketing During a Pandemic

Now is not the time to go silent. Online engagement is surging with social distancing in place. More people are spending more time on social media and accessing web-based resources than ever before. There’s a great opportunity to reach your audience and provide them...