by prosperousim | Jun 8, 2018 | Content Marketing, SEO (Search Engine Optimization)
Your website content sucks. Ouch. That’s painful to hear, but it’s also probably true. But you’re not alone. Most small business website content sucks. It’s badly conceived, poorly written, boring, and – worst of all – ineffective. Double Ouch. The good news is, you...
by prosperousim | Jun 1, 2018 | Content Marketing, Online Marketing, SEO (Search Engine Optimization)
Search has changed in the last four years. Anybody who’s paying attention knows that. Since 2014, mobile searches have overtaken desktop searches. At the same time, Google has prioritized local searches to the point where finding non-local results has become almost...
by prosperousim | May 27, 2018 | Content Marketing, SEO (Search Engine Optimization)
Who are you and why should anybody care what you think? If you can’t answer that question in a compelling manner, then you’re probably not an authority figure in your niche. Maybe you’re just starting out. Or, maybe you’ve been in the game a while, but you’re having a...
by prosperousim | May 19, 2018 | Content Marketing, Email Marketing, Online Marketing, Online Reputation, SEO (Search Engine Optimization)
Online marketing is easy. Everybody’s doing it, from bloggers to Etsy entrepreneurs. Why should you pay for something you can do yourself, right? You could look at it that way. It’s certainly true that technology has made marketing more accessible than ever. If you’re...
by prosperousim | Apr 27, 2018 | Content Marketing, Online Marketing, Online Reputation, SEO (Search Engine Optimization)
If you tend to keep up with SEO and search trends, then you know that almost everything focuses on Google. And why not? Google is by far the largest search engine, snagging about two-thirds of all searchers. Two-thirds is a lot, but do you notice what’s missing there?...
by prosperousim | Apr 20, 2018 | Content Marketing, Online Marketing, Online Reputation
Most small business don’t have a huge marketing budget. Sounds familiar, right? Advertising is expensive. You want the money you spend to stretch as far as possible – and that means finding advertising opportunities that are going to get you the biggest possible bang...
by prosperousim | Apr 14, 2018 | Content Marketing, Online Marketing, Online Reputation
A stagnating business is more likely to fail than one that’s growing. I mean, let’s face it. That’s just common sense. Businesses that experience new growth – in the form of new customers – have an advantage over businesses that are barely managing to hold onto their...
by prosperousim | Apr 9, 2018 | Content Marketing, Online Marketing, Online Reputation, SEO (Search Engine Optimization)
If people can’t find your website, they’re not going to buy from you. Sounds simple, right? It’s internet marketing 101. You can’t expect people to purchase your products or try your services if you’re essentially invisible to them. Google is the world’s top search...
by prosperousim | Apr 2, 2018 | Content Marketing, Online Marketing, SEO (Search Engine Optimization)
Most businesses these days have a website. But is that enough to make your business a success? Is it enough to help your business grow and thrive? I don’t think so. I’ve seen some pretty terrible websites. Here, I’m talking about sites that are arguably worse than...
by prosperousim | Mar 26, 2018 | Content Marketing, Online Marketing, Uncategorized
You’ve got to spend money to make money. Right? Well… maybe. The truth is that it it’s not that simple. Many of the tried and true marketing tricks you read about do require a substantial budget. But some don’t. In fact, there are ways to increase your sales even if...
