by prosperousim | Mar 19, 2018 | Content Marketing, Online Reputation
You want more business. That’s a no-brainer! But if you’re thinking that the best way to get it is through paid advertising, think again.The truth is that even in this electronic age, word of mouth advertising is worth its weight in gold. That’s why online reviews are...
by prosperousim | Mar 10, 2018 | Email Marketing
Don’t count out Email marketing for a second. Just because it’s not the fancy new thing doesn’t mean it doesn’t dominate when it comes to ROI. In fact, email marketing earns an average of $40 for every $1 spent. Let’s face it, that’s the ROI that marketing dreams are...
by prosperousim | Feb 17, 2018 | Content Marketing, Online Marketing, SEO (Search Engine Optimization)
Trying to stay on top of SEO trends is like trying to hit a moving target while on a speeding train. The landscape and perspective changes so quickly that it can feel impossible to keep up. But you need to try. The good news is that there are some new trends on Google...
by prosperousim | Feb 9, 2018 | Online Marketing, Social Media
When you create pay-per-click ads, you pay for every click you get. So, it stands to reason that you want to make every click count. But how can you do that? The key is to hone your ad creation skills so that your ads: Appeal directly to your target audience Give...
by prosperousim | Feb 2, 2018 | Content Marketing, Social Media
Jane Russell, the actress, once said “Publicity can be terrible. But only if you don’t have any”. It’s true. Your business needs publicity and there is no better marketing tool for your business than publicity… I.E. online exposure. It’s vital to the growth of your...
by prosperousim | Jan 25, 2018 | Content Marketing, Social Media
Have you made New Year’s resolutions for your business? If not, why not? Think about it. It’s a new year and it’s one that’s full of opportunities. Even if you killed it with your marketing in 2017, there’s always room for improvement. So, here’s one suggestion for a...
by prosperousim | Jan 19, 2018 | Online Marketing
Unless you’ve been hiding under a rock, you’ve probably heard something about upgrading your site with SSL. It’s been in the news a lot. But what does it mean? If you’re confused about SSL and why it matters, you’re not alone. A lot of entrepreneurs are wondering...
by prosperousim | Jan 12, 2018 | Content Marketing, SEO (Search Engine Optimization)
Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers?...
by prosperousim | Jan 5, 2018 | Social Media
Where is social media marketing going in 2018? Good question. The social media landscape seems to change constantly. Facebook is constantly adding new features and tweaking their algorithms, and even people who use social media to market every day sometimes find...
by prosperousim | Dec 29, 2017 | Online Marketing, Online Reputation, SEO (Search Engine Optimization)
Local marketing isn’t easy. No kidding, right? Marketing a local, brick-and-mortar company requires a mix of online and in-person marketing. You need to be thinking about how to connect with current and prospective customers on the web, but you can’t afford to forget...
