by Eddie Hill | Sep 29, 2017 | Email Marketing
You’re probably familiar with email automation. Many local businesses use autoresponder software to send out newsletters and marketing emails. But… Are you doing it the right way? Email automation is a tool, but like any tool, it’s only useful if you know how to use...
by Eddie Hill | Sep 22, 2017 | Online Marketing, Social Media, Video Marketing
As of this year, videos account for roughly 74% of all web traffic. Insane, right? You might imagine that would mean that all business use video marketing – after all, what’s the reason they wouldn’t be? And yet, the truth is that 31% of all businesses and marketing...
by Eddie Hill | Sep 15, 2017 | Online Marketing, Online Reputation, Social Media
These days, it seems like everyone’s talking about FOMO – the fear of missing out. This term comes up when talking about when talking about most experiences and events, including everything from trying new foods to traveling to new places. Well, that fear of missing...
by Eddie Hill | Sep 1, 2017 | Online Marketing
You already aware of Google being the ultimate search king – but now there’s a new way for local businesses to use it. We’re speaking of Google Posts. You might not be utilizing this feature of Google My Business yet… But you should. In fact, done properly, Google...
by Eddie Hill | Aug 24, 2017 | Online Marketing
If your paid advertisements aren’t acquiring the results you want, you might as well throw your money in the garbage. That might sound brutal, but it’s a fact. Continuing to pay for clicks that aren’t going anywhere – or wasting time creating ads that nobody’s...
by Eddie Hill | Aug 17, 2017 | Content Marketing
The one thing you need to realize about writing awesome blog titles is… What? What is it? You need to know… … and that’s the point. The title you place above your blog post can make or break everything that comes after. Slap a boring headline there and readers will...
by Eddie Hill | Aug 11, 2017 | Content Marketing
What if we let you know that Google might not be as important a resource for local search as you think it is? You’d probably think we’re insane. Nobody can challenge Google when it comes to search supremacy. Right? Well, when it pertains to local search that might not...
by Eddie Hill | Aug 3, 2017 | Content Marketing
Word of mouth advertising is one of the oldest, but most effective forms of advertising. Simply put, it is the means of one person telling another person something about your business. It has always been one of the most powerful tools to have as an advertising medium....
by Eddie Hill | Jul 28, 2017 | Social Media
Video content will soon reign as king of content by 2019. Experts agree video is no longer an option as it will become 80% of internet traffic. Even if you have a local offline business where you may not need to market on Instagram or Twitter, your business belongs on...
by Eddie Hill | Jul 21, 2017 | Online Marketing, Online Reputation
In an ideal world, the tremendous amount of time, money, and energy you spend in building a great business; educating your audience about it; attracting them to your company; and finally turning them into paying customers would be rewarded by a long, profitable...
