by prosperousim | Apr 6, 2017 | Online Marketing, Social Media
If you’re at all tempted to dismiss Instagram as a marketing tool because it got its start as an app for sharing mobile photos, don’t. The truth is that Instagram marketing is growing, and the companies who use it reap huge benefits from their efforts there. To begin,...
by prosperousim | Mar 30, 2017 | Online Marketing, Online Reputation
At this point, you probably know all of the statistics about web reviews. More than 80% of all consumers say that they read online reviews before making a purchase decision or visiting a company. In fact, as a savvy business owner, you’ve undoubtedly heeded the advice...
by prosperousim | Mar 23, 2017 | Online Marketing, Online Reputation
There are a couple of things more gratifying for a business owner than expanding to one or more new locations. Expansion means that your business is doing well. Sales are probably up and the possibilities are endless. The downside of expansion – specifically if you’re...
by prosperousim | Mar 10, 2017 | Online Marketing
I am sure you are tired of hearing time and time again of how you as a business owner should take advantage of video marketing. Well it’s time to remind you again of just how important video marketing is in 2017. If you’re not using video marketing, you need to ask...
by prosperousim | Mar 2, 2017 | Online Marketing
It’s 2017, and for many companies, it’s time to take a look at their SEO plans and determine where they can improve. There’s no question that local SEO is more vital than ever before. 56% of all mobile searches are local, meaning that they include city names or other...
by prosperousim | Feb 23, 2017 | Online Marketing
Every small business owner struggles with deciding out how to allocate their resources. Even if you’re profitable each year, you still need to balance your overhead against your foreseeable profits. With content marketing and social media use on the rise, it can be...
by prosperousim | Feb 16, 2017 | Online Marketing, Online Reputation, Social Media
Let’s face it. No matter what industry you’re in, the competition is unrelenting. The proliferation of small businesses in the United States means that nobody can monopolize any longer. To be successful, you have to find a way to make your business stand out in a...
by prosperousim | Feb 9, 2017 | Online Marketing, Uncategorized
Small business owners run into some real challenges when it comes to marketing their business. Often they can’t afford to hire a full-time (or even a part-time) marketing specialist. They may outsource their marketing. In some cases, they may even have to take care of...
by prosperousim | Jan 27, 2017 | Online Marketing, Social Media
You’re most likely utilizing social media to reach your customers on the web, but are you being smart about it? The reality is that not all social media users are created equal. The social media sites you use – and how you use them – can have a substantial impact on...
by prosperousim | Jan 19, 2017 | Online Marketing, Online Reputation, Social Media
The New Year is approaching quickly and it’s a good time to look ahead to 2017 and consider what your marketing strategy will be. Digital marketing is running neck and neck with traditional advertising in terms of spending, and for a multitude of small business...
